Background Image: JIANFA · NATURAL PRIDE Art Center, Yinchuan by Arch-Age-Design (AAD)                               

As a unique platform where architects, architecture students, and academics meet, share and compete, World Architecture Community recently introduced the possibility of advertising on its platform. With over 319,000 pageviews and over 116,000 unique visitors per month (Data based on Google Analytics), WAC offers 2 different options for you to reach our global audience (Architecture professionals 85% and 18-44 years old 79,5%):  

                            

• Sponsored Content
• Standard Advertisement
• Customized Packages

                            

Sponsored Content

                            

World Architecture Community accepts a limited number of Sponsored Content articles. These are posted just like our News articles and remain in our pool of news articles forever, with a “Sponsored Content” tag/indicator. They are also indexed in Google and other search portals and may easily be found and accessed during or after your campaign, provided the right set of keywords is used.      

                            

See the example below:          

    

There are 4 different Sponsored Content Package options:       

                            

Sponsored Content - Standard Package:
- 1 sponsored article (sent by customer)
- 1 Twitter post, 1 Facebook post, 1 LinkedIn post, 1 Instagram Story with singular slide      

                            

Sponsored Content - Primary Package
- 1 sponsored article (sent by customer)
- 2 Twitter posts, 2 Facebook posts, 2 LinkedIn posts, 1 Instagram post      

                            

Sponsored Content - Premium Package
- Homepage banner on Agenda Section (360x260px.)
 for 2 weeks
- 1 sponsored article (sent by customer)
- 4 Twitter posts, 4 Facebook posts, 2 LinkedIn posts, 1 Instagram post      

                            

Sponsored Content - Gold Package
- Homepage banner on Agenda Section (360x260px.)
 for 2 weeks
- 2 sponsored articles (sent by customer)
- 6 Twitter posts, 6 Facebook posts, 2 LinkedIn posts, 2 Instagram posts          

                            

Standard Advertisement   

                            

As part of its standard advertisement solutions, World Architecture Community offers 3 different advertisement places.      

                            

• Banner A
• Banner B
• Banner C

                            

The media bookings are based on a first-come, first-served basis. Please contact World Architecture Community for availability. Please see below for more information about each banner option:      

                            

Banner A

                            

It is a horizontal banner (970x90px.) which will be placed on the homepage and on all the news and projects pages simultaneously. The banner A is located just under the ‘Agenda’ section on the homepage and at the top of the main news page, the main projects page, and each individual project and news article page throughout the site. (Banner A options are represented in color orange on example pages below)      

                            

Banner B

                            

It will be placed on the homepage and on all the news and projects pages simultaneously. The banner B is the first square on the right side at the ‘Architecture News’ section on the homepage (396x396px), also the first right rectangular area on the main news page (440x600px) and on the main projects page (440x600px), and set as a horizontal banner (970x90px), just after the main visual on each individual project and news article pages throughout the site. (Banner B options are represented in color green on example pages below)      

                            

Banner C

                            

It will be placed on the homepage and on all the news and projects pages simultaneously. The banner C is the first square on the left side at the ‘Architecture Projects’ section on the homepage (396x396px), also the first left rectangular area on the main news page (440x600px) and the main projects page (440x600px), and set as a horizontal banner (970x90px), just before the ‘Other projects by...’ section on each individual project and just before the ‘Other readers also...’ section on news article pages throughout the site. (Banner C options are represented in color blue on example pages below)      

                            

Homepage Leaderboard Banner 

                            

We also provide a Leaderboard banner place (970x90px.) just under the main “teaser” slide section on the homepage of WAC (our most visited single page), only for customized package deals.      

                            

Homepage Banner Places

             

         

                    

WAC Homepage Banner Sizes on Different Devices:      

                            

	Desktop	Laptop	Tablet	Mobile
Horizontal Banner	970 x 90px	970 x 90px	100% x auto	100% x auto
Square Banner	396 x 396px	396 x 396px	100% x auto	100% x 320px

   

Main News Page & Individual News Article Pages Banner Places

World Architecture Community’s News pages are the second most popular spot of our portal, both directly from within our portal and through referrals from our Twitter and other social accounts.

Main News Page Banner Places:

Main News Page Banner Sizes on Different Devices: 

As an option, a 300 x 600px (Half Page) banner could also be replaced on 440 x 600px rectangular banner areas.

Individual News Article Pages Banner Places:

Individual News Article Pages Banner Sizes on Different Devices:   

Main Project Page & Individual Project Pages Banner Places

World Architecture Community’s Projects pages are, by far, the most viewed pages of our portal.

Main Project Page Banner Places:

Main Project Page Banner Sizes on Different Devices: 

As an option, a 300 x 600px (Half Page) banner could also be replaced on 440 x 600px rectangular banner areas.

Individual Project Pages Banner Places:

Individual Project Pages Banner Sizes on Different Devices:

P.S. World Architecture Community can customize new banner places on the WAC homepage for special/promotional deals.

Background image: Zhengzhou Civic Activity Center by The Architectural Design and Research Institute of HIT Co., Ltd.      
  

WAC on Social Media

As of January 2023, WAC has 

over 611,700 Twitter followers,

over 358,900 Instagram followers,

over 40,800 LinkedIn activity followers,

over 48,100 Facebook followers

over 41,200 Pinterest followers and 5.7 Million monthly viewers

Traffic Information

World Architecture Community’s main differentiator from other architecture portals and websites offering similar services is the geographical distribution of its visitors. 

Most of our visitors during the last 12 months (January-December 2022) came from India (19,2%) and the USA (16,6%), followed by the UK. China, together with Hong Kong, is on the 4th row on our most visited countries list. 45% of our visitors were from Asia. WAC welcomed in the last 12 months (January-December 2022), the Western World represented 46% (North America 19,3%, Europe 24% and ANZ 2,6%) of all visitors. The remaining 54% of our visitors are a direct result of WAC’s intentional focus on countries less or not covered by mainstream media and other platforms.

Visitors and pageview information by Continent based on January 1st, 2022, thru December 31st, 2022, Google Analytics.      
 

17,3% of WAC’s traffic is direct (www.worldarchitacture.org), 67,4% is organic (google.com), meaning generated from architecture-related keywords, and 15,3% is from social media (Twitter, Instagram etc...)

Background image: Chengdu BMW Experience Center by Hihope Zhu. 
Sources and audience information based on January 1st, 2022 thru December 31st, 2022 Google Analytics 
  

Other Important Information

Payments are made in full upon receipt of the proforma invoice, either by bank transfer or secure credit card payment.

World Architecture Community reserves the right to remove any advertisement that does not abide by the World Architecture Community’s WA Member Agreement¹, in particular:

the content of the advertisement shall not be defamatory, libellous, threatening, pornographic or obscene, harmful to minors, in violation of child pornography or child sexual exploitation laws, and more generally, the content shall not violate any law, statute, ordinance or regulation.

The announcer has the ultimate responsibility for the content of the advertisement or sponsored content.

World Architecture Community also offers country/countries specific advertisement. However, sponsored content is exclusively offered globally. Pricing per country for advertisement is calculated based on 1/8th of the applicable price (i.e., 2 countries for 2/8th of the applicable price, and so on). We also want to mention here that the IP number filtering for defining which countries advertisements should be visible in is less and less reliable nowadays (among other reasons, the use of VPN in many countries); therefore World Architecture Community may not guarantee that all visitors from the defined country will see your advertisement. 

Background image: Community Art Gallery of Plum Blossom by UAD 9 stud  
  

Media Kit

Much more information on traffic and demographics is available in our Media Kit. Please make sure to go through it to get more insight as to who you will be reaching when using our Advertisement offers.

Next Steps

World Architecture Community is a unique platform with a distinct targeted audience, suitable for any brand/company trying to reach international architects and architecture students.

We understand everyone’s needs are different and are open to different types of campaigns or sponsorship offers that best fit your needs. Contact World Architecture Community for more information about advertising with us and pricing.